Experience
UX | Product Design | Graphic Design | Web Design
Experience
Account Manager, User Advocate
Custom Ink, Baltimore, MD | 01 / 2021 – Present
User Research
Custom Ink
MD 01 / 2021 – Present
As an account manager and user advocate, I bridge communication between 100-plus clients and the internal team. I develop prototypes for clients’ design needs, empathize with user feedback, and identify improvement opportunities. Achieved sales rank growth from 120 to number 3 through strategic planning. Skilled in asking engaging questions to understand problems and provide effective solutions.
Graphic Designer
MD 01 / 2017 – Present
Updated a photography website through user interviews, Google Analytics analysis, and customer feedback, improving UI with a focus on accessibility. Drafted information architecture for a client’s project, conducted user research, and developed a plan for a small music business. Designed emails, three landing pages, and two lead magnets for marketing purposes. Created three magazines for non-profit promotional materials, logos for client events, and a website for a freelance digital print company. Redesigned and updated a school brochure, designed an advertisement featured in Potomac Lifestyle Magazine, and enhanced the user interface for Kingshope 2022. Also designed video graphics for a conference, an email template for Custom Ink employees, and presentations for client proposals.
Social Media Marketing Designer
Exponential Media, Baltimore, MD | 05/2019 – 10/ 2020
Marketing Agency Designer
Exponential Media
MD 05 / 2019 – 10 / 2020
I developed user-centered marketing strategies for multiple clients daily. Pioneered innovative design for IG TV’s vertical format and created compelling copy based on sales funnels and user research. Produced style guides and social media brand visual strategies. Engaged target audiences by creating videos, blogs, images, and websites. Collaborated with clients to expand and update weekly strategies. Implemented clearer communication systems for enhanced collaboration among clients, marketing companies, and designers.
Portrait Photographer
Bethany J. Photography Baltimore, MD | 11/2015 – Present
Portrait Photographer
Bethany J. Photography
MD | 11 / 2015 – Present
As a portrait photographer, I streamline the user journey from inquiry to the photography session. I improve the brand experience by iterating on previous solutions and implementing user-friendly approaches. Through A/B testing, I successfully developed a system to register 60-100 students or athletes for photo day. I analyze effectiveness based on parent feedback and iterate on forms, email copy, and links to address any difficulties or questions. Additionally, I create customized fine art photography, leveraging email marketing and content creation to engage my brand, based on user interviews and iterative product solutions.
Education & Certifications
Google UX Design | Google Coursera | 2022
Bachelor of Fine Arts in Photography | Maryland Institute College of Art, MD | 2019
Associate of Fine Arts in Photography | Delaware College of Art and Design, DE | 2017
Adobe Certified Associate in Visual Communication Using Adobe Photoshop CS6 | 2015
Education & Certifications
Bachelor of Arts in Photography Maryland Institute College of Art
MD
Associate of Fine Arts in Photography Delaware College of Art and Design
DE
Adobe Certified Associate in Visual Communication Using Adobe Photoshop CS6
Department of Homeland Security Trusted Tester Certification – WCAG- Section 508
Experience
UX Design | Web Design
Experience
Web Designer | Baltimore, MD | 05/2017 – Present
Through data-driven methodologies, I have quantifiably improved various digital platforms. By conducting user interviews, analyzing Google Analytics data, and gathering customer feedback, I successfully updated a photography website, achieving a 30% increase in user engagement and a 20% improvement in accessibility compliance. Additionally, my work on information architecture and user research led to a 40% reduction in user errors and a 25% increase in task completion rates.
User Research
Custom Ink, Baltimore, MD | 01 / 2021 – Present
Account Manager, User Advocate
Custom Ink
Baltimore, MD 01 / 2021 – Present
As a User Experience Research professional, I bridged communication between clients and internal teams by communicating with users to clarify their pain points. I identified 4 key areas of improvement in the order process for over 300 clients over 2 years. This resulted in reduced friction in the user experience for clients and data for Custom Ink.
Marketing Agency Designer
Exponential Media, Baltimore, MD | 05/2019 – 10/ 2020
I developed user-centered marketing strategies for multiple clients daily. Pioneered innovative design for IG TV’s vertical format and created compelling copy based on sales funnels and user research. Produced style guides and social media brand visual strategies. Engaged target audiences by creating videos, blogs, images, and websites. Collaborated with clients to expand and update weekly strategies. Implemented clearer communication systems for enhanced collaboration among clients, marketing companies, and designers.
Social Media Marketing Designer
Exponential Media, Baltimore, MD | 05/2019 – 10/ 2020
Portrait Photographer
Bethany J. Photography
Baltimore, MD | 11/2015 – Present
Education & Certifications
Bachelor of Fine Arts in Photography | Maryland Institute College of Art, MD
Associate of Fine Arts | Delaware College of Art and Design, DE
Adobe Certified Associate in Visual Communication Using Adobe Photoshop CS6
Department of Homeland Security Trusted Tester Certification – WCAG- Section 508
Google UX Design | Google Coursera
Education & Certifications
Google UX Design | Google Coursera 2022
Additional Resume Downloads
Download Product Design Resume
Bachelor of Fine Arts in Photography Maryland Institute College of Art
MD 2019
Download Graphic Design Resume
Associate of Fine Arts in Photography Delaware College of Art and Design DE 2017
Adobe Certified Associate in Visual Communication Using Adobe Photoshop CS6
2015
Skills
- Interactive Prototype Design
- UX Research
- Usability Design
- User Experience Design
- Usability Testing
- Graphic Design
- Photo & Video Editing
- UI Design
- Client & Team Communication
- Team Collaboration
- Mock-Ups
- Innovation
- Technical Design
- User-Centered Design
- Research Facilitation
- Digital Wire Frames
- Time Management
- Project Management
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
- WordPress
- Adobe XD
- HTML
Additional Resume Downloads
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
Skills
- Interactive Prototype Design
- UX Research
- Usability Design
- User Experience Design
- Usability Testing
- Graphic Design
- Photo & Video Editing
- UI Design
- Client & Team Communication
- Team Collaboration
- Mock-Ups
- Innovation
- Technical Design
- User-Centered Design
- Research Facilitation
- Digital Wire Frames
- Time Management
- Project Management
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
- WordPress
- Adobe XD
- HTML
Additional Resume Downloads
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
Skills
- Interactive Prototype Design
- UX Research
- Usability Design
- User Experience Design
- Usability Testing
- Graphic Design
- Photo & Video Editing
- UI Design
- Client & Team Communication
- Team Collaboration
- Mock-Ups
- Innovation
- Technical Design
- User-Centered Design
- Research Facilitation
- Digital Wire Frames
- Time Management
- Project Management
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite
Skills
- Interactive Prototype Design
- UX Research
- Usability Design
- User Experience Design
- Usability Testing
- Graphic Design
- Photo & Video Editing
- UI Design
- Client & Team Communication
- Team Collaboration
- Mock-Ups
- Innovation
- Technical Design
- User-Centered Design
- Research Facilitation
- Digital Wire Frames
- Time Management
- Project Management
Programs
- Figma
- Adobe Photoshop
- Adobe Premiere Pro
- Final Cut Pro
- Adobe Lightroom
- Adobe InDesign
- Google Suite