The Product
Starting in 2018 I began developing a system for parents to sign up for photography and receive their orders from school picture day in response to user feedback on the process. This project displays the evolution of a high-volume photography system tested over 5 years.
Project Timeline 2018 – 2022
The Product
Starting in 2018 I began developing a system for parents to sign up for photography and receive their orders from school picture day in response to frustrated users. This project displays the evolution of a high-volume photography system tested over 5 years.
Project Timeline 2018 – 2022
The Problem
Parents needed multiple ways to sign children up for photography sessions, pay and receive their ordered products.
The Goal
Create a scaleable system for parents to sign up for photo sessions, and pay for products that can be scaled depending on the organization’s size.
The Problem
Parents needed multiple ways to sign children up for photography sessions, pay and receive their ordered products.
The Goal
Create a scaleable system for parents to sign up for photo sessions, and pay for products that can be scaled depending on the organization size.
Current User Flow
I went back to the drawing board to create an updated user flow for an athletic league. I created multiple ways to get to the sign-up hub. Including a landing page that can be updated as the sessions are completed with an online gallery link where users can shop.
2022
Form an updated one-page responsive website that updates as the session stages progress.
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
Research
The original tool was a paper form. Reports from the school revealed confusion about what the final product looked like, the color of backdrops, and how to select proofs.
Based on user’s problems with paper I created a single digital web page to fill out the form. The page looked similar to the paper form but included directions on how to complete the form, payment, and where to get images after the sessions.
Final Form Solution
Research
The original tool was a paper form. Reports from the school revealed confusion about what the final product looked like, the color of backdrops, and how to select proofs.
Based on user’s problems with paper I created a single digital web page to fill out the form. The page looked similar to the paper form but included directions on how to complete the form, payment, and where to get images after the sessions.
Persona
Victoria
is a 40-year-old working mom who keeps track of her children’s school activities. She would like an easy way to sign up her daughter for school photography and ensure that she can receive the prints because she usually loses track of what happens when she sends the form to school.
Goals
- Sign up for her daughter’s school photography
Keep track of orders and receive new pictures
Frustrations
Receives a lot of information from the school
- Confused about where to sign up
- Delay in communication about school events such as photography day
Age: 40
Education: Master’s Degree
Hometown: Parkville, MD
Family: 3 kids, Married
Occupation: Account
Persona
Victoria
is a 40-year-old working mom who keeps track of her children’s school activities. She would like an easy way to sign up her daughter for school photography and ensure that she can receive the prints because she usually loses track of what happens when she sends the form to school.
Goals
- Sign up for her daughter’s school photography
Keep track of orders and receive new pictures
Frustrations
- Receives a lot of information from the school
- Confused about where to sign up
- Delay in communication about school events such as photography day
Age: 40
Education: Master’s Degree
Hometown: Parkville, MD
Family: 3 kids, Married
Occupation: Account
Pain Points
Pain 1
Initially, I used paper forms to communicate the photo session date, and package costs and it doubled as an order form. These easily get lost or destroyed.
Pain 2
Parents did not know where to go or who to call with problems. Solutions were slow because they required updated forms
Pain 3
Tracking multiple variables for multiple students by paper left room for error when I was confused about who ordered what and who paid for what.
Pain 4
Parents were limited by what choices could fit on the paper. They wanted additional gifts and products outside of what was offered.
Pain Points
Pain 1
Initially, paper forms were used to communicate the photo session date, and package costs and they doubled as an order form. These easily get lost or destroyed.
Pain 2
Parents did not know where to go or who to call with problems. Solutions were slow because they required updated forms
Pain 3
Tracking multiple variables for multiple students by paper left room for error when I was confused about who ordered what and who paid for what.
Pain 4
Parents were limited by what choices could fit on the paper. They wanted additional gifts and products outside of what was offered.
User Journey
Link Email
Signing up from the phone during breakfast. Interested in what the options are for this year.
Confirmation
Reviews selections. Wonders if she can change the child’s name. Also needs to fill out multiple forms for other kids.
Photo Day
Parents were limited by what choices could fit on the paper. They wanted additional gifts and products outside of what was offered.
Gallery Link
Excited to see new pictures of her child. Confusion over what her kid should wear. Unsure of what kind of photo products she can buy.
Choose Products
Excited to see the kid’s pictures! Uses the gallery to shop and find new products and pays online
Pick Up Photos
Anxious at how slow the production takes Victoria checks her email and asks the photographer when it will arrive. She is assured when she gets a precise day.
User Journey
Link in Email
Signing up from the phone during breakfast. Interested in what the options are for this year.
Confirmation
Reviews selections. Wonders if she can change the child’s name. Also needs to fill out multiple forms for other kids.
Photo Day
Parents were limited by what choices could fit on the paper. They wanted additional gifts and products outside of what was offered.
Gallery Link
Excited to see new pictures of her child. Confusion over what her kid should wear. Unsure of what kind of photo products she can buy.
Choose Products
Excited to see the kid’s pictures! Uses the gallery to shop and find new products and pays online
Pick Up Photos
Anxious at how slow the production takes Victoria checks her email and asks the photographer when it will arrive. She is assured when she gets a precise day.
Prototypes
Prototypes
Original Form
The original tool was a paper form. Reports from the school revealed confusion about what the final product looked like, the color of backdrops, and how to select proofs.
2018-2019
Paper Form
Tools:
Gmail, Google Docs, Google Forms, Google Sheets
Original Form
The original tool was a paper form. Reports from the school revealed confusion about what the final product looked like, the color of backdrops, and how to select proofs.
2018-2019
Paper Form
Tools:
Gmail, Google Docs, Google Forms, Google Sheets
Digital Form
Based on user’s problems with paper I created a single digital webpage to fill out the form. The page looked similar to the paper form but included directions on how to complete the form, payment, and where to get images after the sessions.
2020-2021
The form on a responsive website
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
Digital Form
Based on user’s problems with paper I created a single digital webpage to fill out the form. The page looked similar to the paper form but included directions on how to complete the form, payment, and where to get images after the sessions.
2020-2021
The form on the responsive website
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
Responsive Single-Page Website
The Responsive website is an undateable responsive one-page site that functions as a hub through each process of the sign-up and delivery system.
2021-2022
The form on an updated one-page responsive website
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
Responsive Page Website
The Responsive website is an undateable responsive one-page site that functions as a hub through each process of the sign-up and delivery system.
2021-2022
The form on an updated one-page responsive website
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
Usability Study Findings
- Parents successfully signed up and completed the payment
- Parents were still confused about how to view prints and sign up multiple siblings
- While keeping track of orders was easier multiple sign-up points created confusion on the day of
- Sessions as last-minute sign-ups would not be included in my notes
Usability Study Findings
- Parents successfully signed up and completed the payment
- Parents were still confused about how to view prints and sign up multiple siblings
- While keeping track of orders was easier multiple sign-up points created confusion on the day of
- Sessions as last-minute sign-ups would not be included in my notes
Current User Flow
I went back to the drawing board to create an updated user flow for my opportunity with an athletic league. I created multiple ways to get to the sign-up hub. I created one landing page that can be updated as the sessions are completed with an online gallery link where users can shop.
2022
Form an updated one-page responsive website that updates as the session stages progress.
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
I used a landing page with a single link via the button to ensure the link name was short and accessible. This page is linked to the form through a third-party CRM called Honey Book.
The responsive website was updated with a link to another third-party gallery website where users could purchase photography products.
Future Improvements
- Parents expressed satisfaction with the updated system. One parent mentioned, “ I love how easy it is to sign up and shop!”
- There are still improvement opportunities for parent engagement.
- What I learned: Parents are often busy and need multiple and simple ways to re-access information. The fewer new processes the better.
Moving Forward
- Conduct user interviews with a current sign-on process.
- Conduct usability testing with an updated process.
- Rate parent satisfaction with the post-session gallery delivery process.
Current User Flow
I went back to the drawing board to create an updated user flow for my opportunity with an athletic league. I created multiple ways to get to the sign-up hub. I created one landing page that can be updated as the sessions are completed with an online gallery link where users can shop.
2022
Form an updated one-page responsive website that updates as the session stages progress.
Tools:
Gmail, Google Docs, Google Forms, Google Sheets, Wix
I used a landing page with a single link via the button to ensure the link name was short and accessible. This page is linked to the form through a third-party CRM called Honey Book.
The responsive website was updated with a link to another third-party gallery website where users could purchase photography products.
Future Improvements
- Parents expressed satisfaction with the updated system. One parent mentioned, “ I love how easy it is to sign up and shop!”
- There are still improvement opportunities for improving parent engagement.
Moving Forward
- Conduct user interviews with a current sign-on process.
- Conduct usability testing with an updated process.
- Rate parent satisfaction with the post-session gallery delivery process.